Copywriting
No stranger to going viral, Mars has pitched, written, and designed content for a variety of brand clients as a copywriter. Here are some of her biggest wins.
A mega viral launch message on the Netflix marquee on Sunset Blvd in Los Angeles. Mars pitched this copy. The post about it went on to be the most popular post Netflix had on LinkedIn in 2021.
To celebrate the release of Bridgerton S2, the Netflix marquee featured a message from popular narrator character Lady Whistledown. Mars pitched the "hold on to your wig" copy idea and the team workshopped the final.
To celebrate the release of The Witcher S2, the Netflix marquee featured a reference to the popular song/meme "Toss a Coin to You Witcher" and a "life size" version of the character that sings it. Mars pitched the idea.
An end of the year meme using Netflix smash hit Black Mirror.
In line with a meme trend at the time of putting eye and mouth emojis on random items.
An edit made to celebrate the final chapter of the To All the Boys I've Loved Before series.
Pulling trivia and easter eggs out of Netflix film and television titles to engage audiences.
Coverage of BTS' SNL debut on GIPHYIdentity, a vertical to gif diversity in media.
And dozens more social posts for other brand clients (BuzzFeed, DoSomething, POVonPBS) across a seven-year career thus far.